Prevision Research, an award-winning Data Collection and Market Research Agency based in the UK, has been a key partner of Voxco since 2019. Known for their expertise in both consumer and B2B research, the company has successfully integrated Voxco's multimode platform to centralize their CATI and Online data collection efforts, streamlining their workflows and improving efficiency.

In this case study, we highlight the key takeaways from our conversation with Richi Turner, Director of Operations at Prevision Research. We explore how they’re using Voxco’s tools to address challenges, streamline workflows, and their optimism for the platform's potential.

Foundation and Growth: Prevision’s Journey with Voxco

Before adopting Voxco, Prevision Research had been using separate systems for their CATI and sampling tasks, which proved inefficient and time-consuming. Manual software updates on every device and the lack of integrated sampling capabilities made the process cumbersome.

This made Voxco a strong contender as they explored CATI solutions. After evaluating several platforms, they concluded that Voxco’s ability to integrate CATI and sampling into a unified system would streamline their operations and reduce inefficiencies. Integrating the two functions also reduced the need for manual data exports and simplified activity management and monitoring.

The Challenges: Lack of Customization and Data Management Challenges

Prevision Research was encountering several technical and operational challenges common in complex research projects. These included:

1. Lack of flexibility in survey scripting: Prevision’s projects often involved intricate question logic, complex sample management, and the need for fraud detection mechanisms—requirements that weren’t easily addressed by standard survey tools.
2. Data management challenges: With a growing volume of data across different research modes (CATI, online surveys), Prevision required a system that could handle large datasets while maintaining high standards of accuracy.

The Solution: Advanced Customization and Simplified Workflow

Overcoming Survey Scripting Challenges with Voxco’s Drag-andDrop Scripting and CSS/JavaScript Integration

The drag-and-drop survey scripting tool enabled Prevision to create complex surveys quickly and efficiently. This was especially important as they expanded their survey capabilities across both CATI and online modes, simplifying the workflow and making it easier to onboard new team members.

For more complex needs, Voxco’s robust customization options using CSS and JavaScript provided the flexibility to build custom question types and integrate fraud detection mechanisms. For example, they were able to build image grids that ask participants to select a specific item. These types of questions helped identify bots by testing for random selections.

These capabilities allowed Prevision to automate data quality checks directly within the surveys, reducing errors and invalid responses.

An achievement that highlighted Voxco's impact was Prevision's award-winning project—a trade monitor study that won an “Interviewer Administered” MRS award in 2024. This study was especially challenging due to its complexity, involving the use of the Tradespeople panel to provide clients with insights across a range of business aspects.

“It is a very complicated project so the ability to build in looping, sampling and the questionnaire management aspects of the Voxco product has been crucial. Effectively, back in the old system we would have to create nine different questionnaires and manually go through nine times should any changes need to be made. Every bank of questions had to be created nine times. We definitely saw big improvements when we moved this project over to Voxco. Better management and control of the sample has been a key reason for its success.”

Previously, the process required creating multiple versions of the same questionnaire and manually implementing changes for each one, which was both time-consuming and prone to error. With Voxco’s multi-mode capabilities, Prevision was able to streamline the process.

Addressing Data Management Challenges with Voxco’s CATI Call Rules & Quota Management Features

Voxco’s survey management tools allowed Prevision to improve their ability to control and target specific samples, adjusting for factors like time of day and interviewer assignment rules. These adjustments—particularly through the Voxco CATI tool’s call rules and quota management features—helped ensure a higher quality data set.

“Another key aspect of the workflow using the Voxco CATI tool has been the call rules and parameters that we built-in using the system. We wanted specific assignment rules for certain interviewers, and with quota management we also set up rules around time of day too, which reduced unwanted calls.”

The Voxco Impact

Measurable Results

Since adopting Voxco’s platform, Prevision Research has experienced improvements in key performance metrics, particularly in their strike rate and interview efficiency. The ability to centrally manage the sample and automate several aspects of the research process contributed to faster data collection. For example, by better controlling the sample quality—removing poor samples and focusing on high-quality targets—Prevision saw an increase in the number of interviews completed per hour.

Additionally, the improved sample management allowed Prevision to ensure that only the most relevant and responsive participants were included, which led to higher response rates and reduced wastage of resources.

“For example, on that Tradespeople project that we’ve been talking about, a KPI for us is Strike Rate. Simply put, the number of interviews we’ve achieved per hour has really improved using Voxco.”

Reliable Support

Richi also shared his positive experience with our customer support team, highlighting a specific instance where they quickly addressed a challenge with email response rates:

“When we encountered low response rates to an email survey, we turned to Voxco’s support team. They suggested using SMS distribution, a native channel within the platform. Once we set that up, we saw an immediate improvement in responses.”

Future Outlook

Looking ahead, Prevision Research is excited about continuing their partnership with Voxco as they scale their operations and is particularly looking forward to the upcoming Voxco V7 release.

“We are really excited about the V7 release coming up for Voxco. As the main operational user for these complex surveys, I will be particularly happy to see the evolution of CATI and the increased efficiency that it will bring to us.”

Testimonial

Here’s what Richi has to say to other organizations considering Voxco:

“For Voxco CATI, there is a higher threshold for scripting, but it has improved our workflows and efficiency. It powers 90-95% of our activity and handles complex projects really well.

On the Voxco Online side, I’ve not encountered a question type yet that Voxco can’t handle, which is great. I would also recommend it because it’s very easy to learn. We have access to the training platform, so if a new person starts, I can simply give them the videos, they can watch them, and then I can go through the platform with them to answer any questions. And, as I mentioned earlier, the ability to customize with CSS and JavaScript is incredibly useful.”

Conclusion

With a strong focus on flexibility, and proactive support, Voxco’s platform has proven to be a powerful tool in managing complex research projects. Looking ahead, both Prevision Research and Voxco are excited to evolve together, with ongoing innovation and new features continuing to drive their mutual success.